The major of Rome, Italy has an ambitious tourism objective for his capital: to surpass 30 million overnights. While speaking at a meeting organised by the Rome hotel Association he outlined his plan to reach more than 30 million overnights by 2011 in the hotel and non-hotel sectors”. It is more reasonable to believe that the year will end with a 10.82% increase. “Transforming the image of the Capital helped us to reach impressive results: we have re-opened everything that we could reopen, from the Auditorium to the new Fair, to public parks and historic villas – he added -. The next objective is to re-launch Rome as an important convention and business tourism city” The question is whether overcrowded and over-polluted Rome can handle this extra invasion of tourists