Winter tourism showed a positive trend in Italy’s most famous ski region, in the Province of Bolzano, Alto Adige at the South Tirol region of Italia. The results indicate a growing tendency in terms of visitor overnight, with a 7.1% increase in arrivals and a 7% increase in overnight spending. “We are satisfied with this increase in arrivals and overnights” explained Councillor Thomas Widmann., but if we want to continue this positive trend in the next winter season as well, we must realise that tourists who come to Alto Adige during this period of the year are not just interested in skiing. Beyond the trails the region must be able to guarantee an increasingly rich offer: including cultural activities, excursions, guided visits and shopping “. Bolzano nestled in a valley sourrounded by rolling hills is delightful all year around and is the gateway to the famous Dolomites. The region is frequented year around by mountian climbers, hikers, lovers of flowering Alpine medows and quaint villages.