In Tuscany a funding of over 105 million euros for the period of 2008-2010 have been assigned to cultural activities. So says Paolo Cocchi from the Culture and Tourism regional authority. Innovation, quality and development are the main targets of the provision. The integrated plan, counts on a general action of qualification and a strategy for the five hundred museums in Tuscany. The aim is to enhance the management of cultural heritage, without forgetting the local traditions, and to improve the services provided and the innovation of both management and products.