The Naples Tourist board has begun to promote Naples due to its major decline in tourist visits. The overpolluted and overcrowded city that has lost its toursim charm, is neglected by tourists who prefer to spend nights and money in nearby Sorrento, scenic Capri or on the gorgeous Amalfi Coast. Following the shocking temporary closing of the ‘Caruso’ restaurant, on the panoramic terrace of Hotel Vesuvio, one of the most prestigious five star hotels of Naples and Italy, the city attempts to revive tourism by promoting ‘Easy Napoli’, a package of discounts from 50-55 euros for tourists who spend a weekend in a Neapolitan hotel. The offer is valid until the end of July. Easy Napoli is a kit that includes price reductions on public transportation and taxis and on museum admissions. Big discounts are also being provided on shows and festivals. A massive advertising campaign of one million euros will promote the initiative especially on the Internet, with banners on major tourism websites. Our suggestion: clean up the city first so tourist can breathe the air!