Italy will be the top tourism destination amongst European countries for American tourists in 2010-2011 according to a market study done with US tour operators. Some sector magazines, like Travel Leisure, Condè Nast Traveler, and Recommend have assigned numerous awards to Italy: Rome, Florence and Venice as the top European destinations; the Aeolian Islands as the top European islands and Italy as the top destination in Europe. In 2009 ENIT USA organised seminars for more than 1400 travel agents and brought more than 650 people, including tour operators, travel agents and media, to Italy, who were able to visit Puglia, Marche, Sicily, Lazio, Veneto and Piedmont
Abruzzo is celebrating 100 years of skiing, and this winter of 2009 will be promoting its 18 skiing stations in the heart of National Parks or protected mountain areas, the more than 100 lift facilities and equipment to practice every sport (from downhill to cross-country, from Alpine skiing or excursion skiing to sled-dog) and 400 kilometres of snowy trails. These are some of the significant numbers with which Abruzzo will be celebrating its first 100 years with various events and numerous changes in new facilities and infrastructural services in 2010.