Mass Tourism in Cinque Terre

Liguria is getting more and more popular among mass market cruise passengers of mediocre cruise ships offering "6 country experience in 5 days" along Meditterranean ports. According to statistics of the region of Liguria, these intellectually less demanding tourists who embark or disembark in Genoa, are increasingly interested in staying in the Liguria area for an extra few nights. Cruise passengers are half of all toursist who visit the region and due to their increasing numbers, the region has to update its scarce accommodation facilities. The number of cruise passengers in transit in Liguria is having an increasingly significant impact on the economy of the territory. For this reason the Region has launched a series of collaborative relationships with some cruise companies that operate in the various Ligurian ports. In 2007 more than 1,400,000 cruise passengers were registered in the region with most overnights in Genoa, La Spezia, Portofino and Savona. Is Cinque Terre ready for mass tourism?

Rimini New Convention Centre

The popular Italian sun destination, Rimini on the Adriatic Cost will boost a new convention centre which has been under construction for the past few weeks. It will be built with all of the latest technologies. "The structure has been planned and designed for maximum efficiency and versatility and will be able to provide effective answers to every type of client and for every type of event," explained the technical director of Rimini Fiera, Nazario Pedini. "It is a multi-functional convention centre that will host different types of events at the same time. It will, therefore, be equipped with the most cutting-edge technologies from every point of view." including stage machinery, audio systems, simultaneous translation systems, stage lighting, the platforms, television cameras and video projection systems. The question is would the sun resort of Rimini need a year-round functioning venue such as this one?

Campania Southern Italy

Fabio Cannavaro will be the new spokesperson for Italy's Campania Region as announced by the States General of tourism in Sorrento. The captain of the Italian Football Team and defender for Real Madrid is the protagonist of a commercial developed by JWT to promote the image of the region both in Italy and on seven international markets that are the most important catchment area. In the commercial Cannavaro welcomes tourists to Campania South Italy inviting them to discover its most charming secrets and then speaks directly to his fellow countrymen asking them to know how to receive their friends from around the world. The campaign will be launched at the end of November