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Campania Southern Italy

Fabio Cannavaro will be the new spokesperson for Italy’s Campania Region as announced by the States General of tourism in Sorrento. The captain of the Italian Football Team and defender for Real Madrid is the protagonist of a commercial developed by JWT to promote the image of the region both in Italy and on seven international markets that are the most important catchment area. In the commercial Cannavaro welcomes tourists to Campania South Italy inviting them to discover its most charming secrets and then speaks directly to his fellow countrymen asking them to know how to receive their friends from around the world. The campaign will be launched at the end of November

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